Although you might have established the basics of your shop in Ely, it is important that you also consider its appearance, as this is your greatest chance of marketing your business to passers-by and those that are browsing your store. So then, to ensure that your customers leave with one of your products and that you can be proud of the store you have created, here are some top tips to make your store in Ely look great.
Purchase Display Mannequins
If your store sells clothes and accessories, display mannequins are a must. It can be difficult for your customers to visualize what your products will look like when they are wearing them if they are stored on hangers. Then, a range of display mannequins can help them imagine themselves wearing the clothes in question and make the clothes look their best. Not only this, but you can display the clothes in different ways on these mannequins, which can inspire your customers and allow them to see other ways of wearing the items that they might not previously have thought of. These can also grab your customer’s attention instantly and ensure that they notice your bestsellers from the moment they enter the shop.
Perfect Your Layout
However, many shop-owners try so hard to stuff their shops to the seams with different products that they end up making it look cluttered, which can be overwhelming to your guests. So then, before you start laying out your products, you should first perfect the layout of your store. For instance, you might consider installing racks in an aisle formation or having table displays where customers can browse flat lays. In addition, you should make sure that the aisles are wide enough for every customer to pass through, including those with pushchairs as well as wheelchairs and disabilities, and you should consider placing your till near the back of the shop so that your customers have to pass by the majority of your stock before they can pay for their purchases.
Use a Colour Scheme
However, for your brand and shop to be memorable, you need to have a great colour scheme for your shop. This will help your customers to associate your company with particular colours. Not only this but using light and bright colours can help boost your customer’s mood and help them see the products you have on offer in their best light.
Install Great Lighting
However, for your products to look their best, you need to have great lighting in your shop. Rather than opting for completely artificial lighting, you should try to allow light to more easily enter the front windows of the shop by ensuring that window displays are not bulky enough to block light from your shop completely. You might also consider installing spotlights over the products that most people will be interested in, as this can help customers see the products in question in detail and help them look high quality.