When it comes to your small business, there are several types of online marketing techniques that can prove to be highly effective. Online marketing in general is one of the more affordable and flexible marketing options available to small businesses today. However, the only way to get the most out of your investment in online marketing is to implement the right techniques.

If you are looking to utilize online marketing for your small business, here are the two key types of techniques that you should familiarize yourself with so as to give your campaign the greatest chances for success:

1. Inbound Marketing

The first aspect of online marketing that you will want to become familiar with is that of inbound marketing. This is a general term that is applied to the concept of using certain techniques to bring customers to your business. Things that can come into play with inbound marketing include content marketing, SEO practices, and social media marketing.

Content marketing involves the development of written content for the internet, typically for your business’s website, that is geared towards a particular audience. Since you need to develop content for a specific audience, there is a fair amount of market research that you are going to have to do in order to understand your audience better.

Social media marketing is more or less what the name implies. Your goal is to develop a strong and consistent social media presence for your business so as to be more accessible to your audience. You should choose your social media platforms according to the audience that you are trying to reach and keep your profiles and pages current and active.

Essentially, when you implement the right inbound marketing practices, you will successfully draw customers to your business.

2. Outbound Marketing

Another form of marketing that you should take the time to understand is that of outbound marketing. Often referred to as interruption marketing, this is a form of marketing that is geared more towards consistent advertising and public relations. Ultimately, your goal with outbound marketing is to start a ‘conversation’ with your audience so as to engage them in your business or product.

In reference to online marketing, your outbound marketing techniques are going to more or less involve paying for advertisements or pushing out advertisements online. Some forms of email marketing can also fall under the umbrella of your outbound marketing tactics.

Pay-per-click (PPC) advertising is also something that will come up as you discuss your outbound marketing options. This form of advertising involves a business paying for every click that their ad receives online. You might choose to have your PPC ads displayed on certain websites that members of your target demographic are likely to visit or on a search engine. Such a form of advertising can prove to be more cost effective in the long run compared to banner ads.


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