Unless you’re opening offices in a cloud-touching skyscraper in London, the community is incredibly important for local businesses. It can be the difference between a shop or company that is embraced by residents or is relatively ignored. If reaching out to the nearby locals is important to you, here’s how you can use them to support the growth of your company, old or new.

User recruiters

If you’ve set up shop in a new city that is completely alien to you, then it can be hard to know where to source potential employees. Instead of shooting in the dark, using local recruiters can help you to make the most of local talent. If you were based in the west midlands, you would want to search for a recruitment agency Wolverhampton based to fit your local recruitment needs.

Show Face

Don’t be a stranger if your company is new to a local town. If you want local residents to swing by your company, or use your services, then it’s time to introduce yourself. Visit local cafes, restaurants, and shops and introduce yourself as a new business owner in the area. Get locals talking about who you are and where they can find you.

Get to know customers

You should never expect customers to be loyal to your company, no matter how much belief you have in your own product. Therefore it’s extra important that you go that extra mile to really get to know your customers. Give them a reason to come back again: lack of engagement and effort will not convince them that you’re worth a second try.

Join in with trade fairs

If your local city has trade fairs, then you should absolutely be taking part in them. Any sort of business fair is a key opportunity to not only network but also make friends with other businesses. This could get you some recommendations in the future. If quite an established local company spreads the good word about you, it could give your name a sudden boost.

Get people talking

It’s no secret that many of our local high streets are struggling. By setting up among the local community businesses, you will help to provide healthy competition and energise the local economy you’re a part of. This in itself will get people talking – but why not aid that wider conversation? Invite local businesses and customers in for coffee mornings, or have a grand opening where residents can drop by and say ‘hello.’ By initiating some conversation, you are actually doing some low-key market research. What starts out as a friendly introduction could actually provide some important insights for you.

The best way to harness the local community is to invite them in. Even if you’re a small office full of IT developers, you should still make your presence known in a way that is friendly and approachable. No company ever benefited from having a hostile outward image. Say ‘hi,’ open up your doors and chat with the customers who might just do some of your marketing for you.


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