Setting yourself up in a small town can be a daunting task. Unlike establishing your business in a large metropolis, you won’t simply become part of the furniture overnight. Local citizens often want to know about what you offer your town and whether you will fit in. Of course, there are benefits to both sticking out and blending in, which will need to be a consideration for your business plan.

Don’t be a stranger

One of the worst things you can do as a business trying to set itself up in a small town is to take your place for granted. It is important in smaller communities to make yourself welcome by saying hello to other businesses and being approachable in general. Visiting local career and business events is one of the best ways of doing this.

Hire help for your location

As a local business, you may have unique business needs, which may result in you needing quite specific location requirements. Approaching real estate specialists who have expert knowledge of your sector will help you to find a place that best suits you. Gerald Eve’s property sectors, for example, has a wide range of business industry and real estate knowledge.

Stick out or blend in?

Of course, every business should want to stick out in the sense of cornering a unique part of the market. However, you will need to decide whether your business should be an outlier in the town you set up shop. Sticking out as unusual could see you raking in money, whereas being quirky in the wrong town it could cause you to lose it. Alternatively, you could find a business model that is right for the town but isn’t so unusual that it is the completely wrong-fit.

Explain your story

When it comes down to your marketing plan, be sure to include your story on your website and in other marketing material. When you’re involved in such a close community, it’s important to share the experiences that got you to where you are today. It’s been said that this is true for any business, particularly in today’s social media culture where expression is so vital.

Make the most of your local employees

While this may seem like common sense, there is a good reason to value local employees in particular and be the best boss you can. Due to the limited competition in a small town the turnover of personnel is far lower than it would be in a big city. It’s therefore particularly important that you give employees the best possible they can when working for your company.

Opening a small town company doesn’t mean you have to have a small town mindset. You can offer something different that will capture people’s attention but also maintain a level of local warmth. Getting to know your surrounding community is also incredibly important for maintaining your business. Word of mouth is the original form of marketing, and you will certainly experience the value of this in such a regional community.


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