Hotels are a unique type of business, but they are still businesses at their heart. If you want to make a success of a hotel venture in Cambridge, or anywhere else in the UK, you need to know a few things going in.
Get the Right Tools
In order to make a success of your hotel venture, you will need to invest in the right tools for the job. Even if this is going to be your first experience of running a hotel, you have probably worked out some of what you need for yourself – of course, you will need furniture, cutlery for your kitchen, a safe for your back office, etc.
But many people overlook the things that we don’t instantly associate with hotels. A POS system is a good example of this. It is something that we associate more with retailers than with hospitality businesses like hotels. However, POS systems are essential for modern hotels, enabling you to not only process payments from guests, but also enabling you to easily track the status of your guests and any special requests they might have.
Offer More Than Your Rivals
Many of a hotel’s guests will be people who are just passing through and won’t ever be seen again, but there will also be some people who are semi-regular guests. The kind of people who regularly stay in hotels, know what kind of amenities they can expect, and will be more demanding than the standard guest.
Offering something more than your rivals isn’t as difficult as you might think. For example, if the hotel nearest to yours doesn’t have their own ice machine, get yourself one from Fridge Freezer Direct and you will have given yourself an easy advantage over your rivals. Relatively small additions like this can make a big difference to travellers who care about comfort. For more info, visit fridgefreezerdirect.co.uk.
Don’t Wait for Guests to Come to You
As we said earlier, a hotel is, at its heart, just like any other business. If you open up a hotel and wait, you might get some guests coming in, but you also need to let people know that your hotel is there. Social media is an excellent way of not only boosting your businesses profile but also of interacting with your guests and potential future guests.
You should never be satisfied with your marketing strategy until you are reliably fully-booked, especially during peak hotel season.
Be Instagram Friendly
If you’re looking for a way of both setting your hotel apart from your competitors while also giving your advertising an easy boost, why not opt for a more Instagram friendly approach to your decor? Yes, there’s something deeply dystopian about altering the physical world so that it will look better through a smartphone camera, but there’s no denying the commercial benefits of being more Instagram friendly.
Opening a hotel is just as challenging as running any other business. However, if you are able to pull it off, it is also one of the most satisfying lines of work that anyone can enter into.