You might want to host a business event in order to grow your customer base, to network with investors and other professionals from your industry. This is a great way to increase exposure about your brand, but in order to host an event that is memorable and successful, you will need to plan ahead for it.

Hosting an event should not be intimidating, even if you have never organised one before. Here are some tips that will help you put together your future event.

  1. Determine the purpose

Before you delve any deeper into the planning stages of the event, think about what the purpose of the event is. What do you hope the outcome will be? Are you attracting investors? Prospective employees? Do you want to form a strategic partnership with another business?

Your setup should reflect your event goals.

  1. Set a budget

Running a successful event will always require you to set up a budget for it. Make sure that you are realistic with the numbers and also account for any unforeseen costs that might arise.

Your company budget shouldn’t take a financial toll because of this.

  1. Pick a good date

Make sure to pick a good date for your event. For instance, most people might not want to spend their weekend at a networking event, but hosting it during the weekday evening may garner more attendees.

  1. Finding a venue

You need to choose a venue that can fit all of the people you want to invite to the event. You don’t want it to be so crowded to the point that people can’t move, as this doesn’t make for an enjoyable experience.

Also, is the location of the venue easy to get to via public transportation or car? Is it within your budget limitations?

As one example, take a look at the spaces available through White Rabbit – there is something for every occasion, whether it’s a conference, seminar, workshop, or something else.

  1. Book a caterer

No event is complete without booking a caterer. Don’t forget to consider the different allergens of the people that might be attending.

It would be in your best interest to serve a variety of finger food that anyone could eat.

  1. Target your audience

Once you know who your target audience is for your event, you need to target them to attend your event. You can do this by discussing it on your social media pages, and even website. Consider investing some money behind these posts in order for it to reach a wider audience.

Why not try placing posters around the city, to attract even more people? Since you are investing money into hosting this event, you want to make sure that people will show up.

If you want to attend a networking event within your industry but you haven’t found one that interests you, why not organise one yourself? It’s the perfect opportunity for you to promote your brand, while forming relationships with other companies and individuals. Who knows what doors will open in the future, simply because you organised a successful event!


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