A website is something that all business owners need to have, as it a great way to earn some extra income. Or you might choose to work solely online, in which case your website is even more important. In both cases, if no one is visiting, you won’t be making that much money. So here are some tips to encourage people to visit your site and, hopefully, spend their money with you.

Quality Content

Lots of blog posts and reams of information is something that might put potential customers off using your website rather than keeping them there or bringing them there in the first place. With your web content, the phrase ‘quality over quantity’ is hugely important.

Instead of writing lots of blog posts, it is far better to write fewer, better ones. This way, people will want to visit your website and read the next blog post, or they will be keen to follow the links in your fascinating social media posts. Make sure what you are writing is informative and something that people can act upon, it shouldn’t be too much about sales but should address the issues that your product or service can solve.

Consistency

Consistency on a website isn’t just about posting regularly; it’s about ensuring that you stick to the style of the website no matter what you do. Every site will have a style associated with it, and if you’re not sure of yours, read back through some recent posts; you should be able to find a common theme, quite possibly in the style of the writing.

By linking together (by using hyperlinks) your website’s pages, and ensuring that there are no inconsistencies, people will enjoy being on your site much more. There won’t be anything there that is jarring, or that seems out of place, and it will be easier for them to stay there and read what you have to say.

SEO

No matter how well written or fascinating your content is, if no one can find your site, it won’t do you much good. This is where using clickintelligence.co.uk to ensure SEO is used correctly on your site will help you. SEO stands for ‘search engine optimization,’ and it is what will boost your website in Google’s rankings, for example.

Think about when you search for something online; do you delve through many different pages to find what you are looking for, or do you tend to stick to the first one or two pages of search results? It is much more likely to be the latter, and this is the same for most people. If you want people to find your website, it needs to be as high up in the search engine rankings as possible, and SEO is the way to do this. Because it is a highly specialised discipline, it is best to hire a third party to do your SEO work for you; this way you can work on other aspects of the business and be sure that everything else is happening for you.


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